Don’t be Content with your Content

Don’t be Content with your Content

By DavidNo Comments
It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear. At Magnify we work closely with our clients to make the most of these events; capitalising on them - not just while the event is on, but raising awareness and recognition of the brand long after the event has finished. Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box. To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and...
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Walkabout has an official betting partner

Walkabout has an official betting partner

By PaulNo Comments
BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...
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The Superbowl comes to Walkabout

By PaulNo Comments
Walkabout is THE place to watch the Super Bowl The 48th edition of the Super Bowl will be held on Sunday 2nd February 2014, at the MetLife Stadium, New Jersey and will be shown live, in HD, across 24 Walkabout venues in the UK. The Super Bowl is an iconic event (the single biggest sporting event in the World) and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 6 years and British fans were treated to two games in London. Later in 2014, there will be three occasions when the NFL descends on our shores, proving its massive appeal. Fans across the globe are preparing for February 2nd and Walkabout is offering the best viewing experience with bigger, better and more screens with full coverage, live in HD. The extravaganza will be starting with the build-up from around...
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Magnify awarded ‘Consultant of the year’ by iNTERTAIN

Magnify awarded ‘Consultant of the year’ by iNTERTAIN

By DanNo Comments
Magnify Marketing were awarded 'Consultant of the year' by iNTERTAIN (the parent company of Walkabout bars) at the company's annual conference in Derby. Held at the newly renovated Walkabout Derby, Magnify were commended for their contribution to managing the positioning of sport for the brand. Having worked with iNTERTAIN for nearly three years, we're extremely grateful for this formal recognition of our passionate approach to delivering sport to the pub and bar industry. In the last twelve months, Walkabout have been involved in a variety of exciting sport projects, including a live broadcast of  the Rugby Club on Sky Sports, a social media competition with Pepsi Max centered around the ICC Champions Trophy, a trophy tour event for the same tournament held at selected Walkabout venues, a brand partnership with Blue Square Bet, as well as the full-time execution of the overall sport strategy across the brand's 29-venue estate.     Coinciding with multiple venue renovations and major sporting events, it's been a good year for...
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Live Premier League matches on TV announced

By DanNo Comments
Sky Sports and BT Sport have announced their live matches for the new season of Premier League football. BT are a newcomer to the live broadcasting of Premier League football and their new deal will see them cover 38 matches per season for each of the next three seasons.  Sky will cover 116, meaning that there will be more football than ever on TV and more football on at the pub! Whilst Sky continue to impress with their comprehensive line-up, BT naturally offer an avenue for pubs and bars to venture into showing some live football at a cheaper rate. All of BT's live matches will kick-off at 12.45pm on Saturday's whereas Sky will takeover the slot that was previously held by ESPN at 5.30pm on Saturday's as well as their familiar 1.30pm and 4pm kick-offs on Sunday.  Sky will also show Monday night football with matches kicking off at 8pm. This news has been eagerly awaited by the on-trade, so here are the...
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Countdown to the World Cup begins now!

By DanNo Comments
The 2014 football world cup will kick off in exactly one year from today. The 20th edition of the tournament will kick off on Thursday 12th June in Sao Paulo, Brazil. Of the 19 previous championships, Brazil have been triumphant more than any other nation with five wins in 1958, 1962, 1970, 1994 and 2002 and they are the only nation to have featured in every world cup so it is perhaps fitting that A Seleção will host this landmark occasion. The World Cup is the most widely viewed sporting event. An estimated 751.1 million watched the 2006 final between Italy and France. That's a ninth of the entire global population. Even the draw was seen by approximately 300 million people! In a footballing hotbed like the UK, football fever takes over for the duration of the event with the nation coming to standstill as the festival of football ensues. With up to four matches a day, it's a sport fans paradise and with the...
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Walkabout hosts live Sky Sports broadcast

Walkabout hosts live Sky Sports broadcast

By DanNo Comments
Following on from the success of two Rugby Club special shows, broadcast live from The Cabbage Patch in Twickenham and O’Neills in Cardiff, Sky Sports staged a third British and Irish Lions special live from Walkabout, Temple. On the night, Rugby Club host Alex Payne was joined by a panel of four former British and Irish Lions players. Stuart Barnes, Donal Lenihan, Alan Tait and Robert Jones were on hand to field questions from the 150-strong crowd who had packed the venue to watch the show. The event was hugely popular with the fans – both Lions and Aussies alike – who enjoyed an evening of good-natured debate and banter with the panel and each other, before the majority came down on the side of a Lions victory. Simon Kaye, Chief Operating Officer at iNTERTAIN (parent company of Walkabout) commented on the success of the event: “Sky Sports made it a great event. They were really organised and everything was done really well...
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Betting Partnership

Betting Partnership

By PaulNo Comments
To get a partner on board can make a lot of sense if you have similar synergies and the fit is a good one.  This is why the partnership arranged between Walkabout and Blue Square is a match made in heaven (pardon the pun!).  Walkabout in exchange for funding ensure that the Blue Square branding appears on all printed material, coverage on the website and social media as well as in venue on the screens. They are the official partner and get a tangible awareness for their investment. In addition to the above a highly successful sampling activity has taken place in key venues at key times that has added value to the customer experience (some even asked for their picture to be taken with the Blue Square girls!) As a leader in sport this provides relevant content with a great fit i.e. Champions league tonight action tonight at Walkabout - Manchester United v Real Madrid with Ronaldo to score first at...
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