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Marketing implementation – the final hurdle…

9th April 20139th April 2013 By PaulNo Comments

As is so often the case in the hospitality and leisure industry, a great deal of thought and effort goes into creating and developing marketing activity. The success, however, is often won or lost at the final hurdle – implementation. Until the activity is live in a venue all the effort of the planning means nothing - you may as well have stayed in bed and watched re-runs of Countdown! This case study highlights the importance of the last few metres of our race and how, by getting it right, you will not only see great response levels but you will improve relationships with your front-line team. Not that we have anything against Countdown you understand but we think you deserve to see the benefits of that great idea and creative….. What happens - over simplified but you get our point! We have our brilliant idea We share with others and get buy-in and green light to go…. We design it beautifully…. Its printed, picked and packed…. Delivery goes...

Orchid Group chief executive reports good numbers

8th April 201317th May 2013 By PaulNo Comments

Pub operator, The Orchid Group, has seen its best ever Easter period according to the blog of chief executive, Rufus Hall, who reported sales up 7.3% on last year with food sales up 9% and food sales at the group’s carveries up 10%....

Why your venue should be on Google Plus

27th March 201311th April 2013 By DanNo Comments

Reading an article on Forbes satisfied my recent curiosities about the benefit of businesses getting on board with Google Plus. Google is very good with integrating its services and apps into one account which in theory should encourage users to utilise the google+ service to their benefit from a social media perspective. The problem is that facebook still dominate the social web and will continue to do so for the foreseeable future rendering google plus relatively insignificant in terms of building a community of brand advocates. Google's strengths currently lie elsewhere, notably their search engine dominance and business solutions although with the ability to intertwine their services, google have provided a solution to at least make Google Plus an attractive proposition to businesses with the revelation that registering your business on the platform would improve your business's SEO performance. Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so...

2013: A Responsive Year

5th March 201326th March 2013 By DanNo Comments

In the last few months, you may have noticed that some of your favourite websites have changed their look and the more observant of you would have additionally noticed how these sites have been built with mobile consumption in mind. You've probably seen many an article in the last year highlighting the rise of people using their mobile devices to browse the internet or use mobile apps which require an active connection. The internet is now big business on mobile - some regard it as important as call time and this attitude is reflected in pricing strategies of the major mobile networks as well as the introduction of groundbreaking connectivity technologies such as the eagerly awaited 4G communication standard. If you already regularly browse the net on your phone, you may have noticed how most websites are not really built for mobile. You'll find that you have to zoom in and scroll across the page on every line of text - it's...

Blame the marketeers!

8th February 20138th February 2013 By PaulNo Comments

This week I did something for the first and hopefully the last time. I filled my diesel car up with unleaded. I went to the counter to pay and told the server pump 6 and she told me that was £78 of unleaded. I told her no it was £78 of diesel. To which she replied NO...its £78 of unleaded. With my extensive knowledge of the workings of a petrol station I asked if it was possible for the nozzle to give the wrong reading (God forbid I may have made a mistake!) to be told no, it was technically impossible! So after an initial fuming and blaming my lack of lunch for my poor attention I had time to kill while waiting for a clever man and a piece of plastic to remove the poison from my poor car. It was then that I noticed how petrol pumps are merchandised. To the left you have the cheaper option - the middle the...

Eat Out Award Winners 2013

25th January 201311th March 2013 By PaulNo Comments

The annual Eat Out winners were announced last night at an awards evening in London. Our friends at Muriel's Kitchen were shortlisted for 'New Concept of the year' but unfortunately missed out on the award by a whisker! CLICK HERE for details on the award winners..... What's your opinions? Are they deserved? Do you believe that any other concepts should have been considered? ...

Super Bowl coming to a Walkabout near you!

23rd January 201310th April 2013 By DanNo Comments

We're proud to have played a major part behind the management of the Super Bowl activity for Walkabout. 27 Walkabout venues will screen 'the greatest show on Earth' live on Sunday February 3rd, going into the early hours of the Monday morning. Baltimore Ravens v San Francisco 49ers begins from 11pm but many of the venues will be preparing hours before! We've agreed deals with Coors Light and Red Bull to offer discounted prices on buckets and pitchers during the event. For further details please visit the Walkabout Sport facebook page. ...

Muriel’s Kitchen shortlisted for ‘New concept of the year’

28th December 201211th March 2013 By PaulNo Comments

We're delighted to announce that one of our highly valued clients has been shortlisted for new concept of the year at the prestigious Eat Out Awards. Muriel's Kitchen opened in late 2011 and has quickly established itself as one of South Kensington's favourite places to eat. We have been involved with the concept since its inception are very proud of what we have achieved together. We wish them all the best of luck at the awards evening in January! New Concept of the Year This award will celebrate a new pub or restaurant concept which has a clear strategy running through all elements of the business. The winning concept will know what separates it from its current competition and how it delivers a fresh and unique experience for Britain’s restaurant and pub goers. Examples of success relating to the branding, marketing, and of course the concept itself, will need to be provided. More details......

Restaurant & food led pub sales bounce in August

13th September 201211th March 2013 By PaulNo Comments

The absence of riots across the UK’s major cities alongside the impact of the Olympics in London combined to boost sales for the UK’s largest restaurant and food-led pub companies according to the latest Coffer Peach Business Tracker. The Tracker suggests that sales across the country as a whole were up by 2.1% on a LfL basis but that this split between a 5% rise inside the M25 and a 1% rise elsewhere in the country. More on August sales: The numbers accord with comments from a number of operators that the second week of the Olympics (which fell into August) was better (or in some cases less bad) than had been the first week. The closing ceremony impacted (negatively) a Sunday night (in August) whereas the opening ceremony had hit a Friday (in July). The Olympics performance, which was said by many to have been negative other than in a relatively small number of venues, was very difficult if not...