Digital | Magnify Marketing

Magnify Marketing at TFM

13th October 201613th October 2016 By adminNo Comments

Last week Magnify Marketing visited the Technology for Marketing event at The Olympia in Kensington. We had 3 main objectives: Find new and innovative companies for our clients Explore how other marketing agencies present themselves Collect as many free pens as possible! During our time spent at the event, we ran into several companies each with their own new and innovative product or service who were enthusiastic to ‘pitch’ their ideas to us. With this being the Technology for Marketing event the majority of the focus was around using data efficiently. The first company we spoke to were WeLoveData. They spoke to us about numerous studies in which they'd used data for national chains and demonstrated impressive ROI. An additional service on offer was the ability to profile and in turn identify new potential leads. Which has obvious benefits to our clients who're interested in building new data sources beyond their current channels. A partner of WeLoveData, Fast Stats, were positioned opposite and were keen...

Chris Robshaw at Rileys Haymarket

6th October 2016 By Sean WrightNo Comments

When we received a call from Zeus Events to host a Chris Robshaw testimonial night at Rileys Haymarket, we all had one look at each other in the office and thought one thing – what a fantastic opportunity this is to show what we can do with our screen technology for an event. To celebrate ten years in professional rugby, Robshaw was hosting a sports night filled with beer, banter and bar games, as well as a raffle and Q&A hosted by Sky Sports’ Alex Payne. The Harlequins player also brought with him a select few of his rugby mates, including Nick Easter and Marland Yarde. Pilsner Urquell were partners of the event, showcasing their portable bars along with two tanks of beer to keep the rugby fans well fuelled. Magnify Marketing’s challenge was to bring the event to life through the 30 different screens in the venue and encourage high levels of social engagement. Content selection was critical using some key videos...

American Sports bars

8th April 201513th April 2015 By Sean WrightNo Comments

Whilst I believe the UK is one of the best places to enjoy sports in pubs and bars, a recent research trip allowed us the opportunity to understand how it’s done stateside. Now many would say the Americans invented the sports bar concept so it was great to see what the mighty city of New York had to offer. A place with legendary teams like the Knicks, Yankees, Rangers, Jets, Giants and the boxing mecca that is Madison Square Garden. Now the set up across all the venues we saw were similar with seating a priority. And this we believe is in part because of cultural differences with US sports (apart from the MLS) as they are dominated by tactical breaks filled with adverts. These increased breaks means the games are longer, so you want to sit down and for that length of time your going to get hungry (I'm talking 2 courses versus a pie or burger). Table service is...

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

12th January 201525th March 2015 By DavidNo Comments

1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

6th November 20147th April 2017 By DanNo Comments

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...