Consultancy | Magnify Marketing

Marketing implementation – the final hurdle…

9th April 20139th April 2013 By PaulNo Comments

As is so often the case in the hospitality and leisure industry, a great deal of thought and effort goes into creating and developing marketing activity. The success, however, is often won or lost at the final hurdle – implementation. Until the activity is live in a venue all the effort of the planning means nothing - you may as well have stayed in bed and watched re-runs of Countdown! This case study highlights the importance of the last few metres of our race and how, by getting it right, you will not only see great response levels but you will improve relationships with your front-line team. Not that we have anything against Countdown you understand but we think you deserve to see the benefits of that great idea and creative….. What happens - over simplified but you get our point! We have our brilliant idea We share with others and get buy-in and green light to go…. We design it beautifully…. Its printed, picked and packed…. Delivery goes...

Muriel’s Video

21st February 201317th May 2013 By PaulNo Comments

Magnify Marketing are proud to present this promotional video about Muriel’s kitchen. We have been lucky enough to work and develop this concept from day one and this video highlights why it was nominated for best new concept of the year. A joy to work with this really is a labour of love....and the foods amazing! Check out the video below..... Welcome to Muriel's Kitchen ...

Blame the marketeers!

8th February 20138th February 2013 By PaulNo Comments

This week I did something for the first and hopefully the last time. I filled my diesel car up with unleaded. I went to the counter to pay and told the server pump 6 and she told me that was £78 of unleaded. I told her no it was £78 of diesel. To which she replied NO...its £78 of unleaded. With my extensive knowledge of the workings of a petrol station I asked if it was possible for the nozzle to give the wrong reading (God forbid I may have made a mistake!) to be told no, it was technically impossible! So after an initial fuming and blaming my lack of lunch for my poor attention I had time to kill while waiting for a clever man and a piece of plastic to remove the poison from my poor car. It was then that I noticed how petrol pumps are merchandised. To the left you have the cheaper option - the middle the...

Muriel’s Kitchen shortlisted for ‘New concept of the year’

28th December 201211th March 2013 By PaulNo Comments

We're delighted to announce that one of our highly valued clients has been shortlisted for new concept of the year at the prestigious Eat Out Awards. Muriel's Kitchen opened in late 2011 and has quickly established itself as one of South Kensington's favourite places to eat. We have been involved with the concept since its inception are very proud of what we have achieved together. We wish them all the best of luck at the awards evening in January! New Concept of the Year This award will celebrate a new pub or restaurant concept which has a clear strategy running through all elements of the business. The winning concept will know what separates it from its current competition and how it delivers a fresh and unique experience for Britain’s restaurant and pub goers. Examples of success relating to the branding, marketing, and of course the concept itself, will need to be provided. More details......

Restaurant & food led pub sales bounce in August

13th September 201211th March 2013 By PaulNo Comments

The absence of riots across the UK’s major cities alongside the impact of the Olympics in London combined to boost sales for the UK’s largest restaurant and food-led pub companies according to the latest Coffer Peach Business Tracker. The Tracker suggests that sales across the country as a whole were up by 2.1% on a LfL basis but that this split between a 5% rise inside the M25 and a 1% rise elsewhere in the country. More on August sales: The numbers accord with comments from a number of operators that the second week of the Olympics (which fell into August) was better (or in some cases less bad) than had been the first week. The closing ceremony impacted (negatively) a Sunday night (in August) whereas the opening ceremony had hit a Friday (in July). The Olympics performance, which was said by many to have been negative other than in a relatively small number of venues, was very difficult if not...

Muriel’s Launch

15th December 201110th April 2013 By PaulNo Comments

Magnify Marketing were proud to be part of the launch of Muriel's kitchen. A new casual dining concept taking south Kensington by storm! View our presentation below.... ...

Not so happy hour….

2nd December 201011th March 2013 By PaulNo Comments

When you find out that something's not working with your bar, do you automatically think it's the product or the marketing that is the problem? I'm working on an event that did well last year but needs to do better, and the people I'm working with want to change the days of the event - they think that's the problem....me, I think that the day doesn't really matter too much, if you have enough good marketing & advertising it will bring people in and the event will be successful. So I typically always think that there's nothing wrong with a product, it's the marketing that's needs to be improved. Well, in the case of today's tip, we are going against my usual approach and we're changing the product a little. This week's tip is about changing your happy hour around so it appeals to more customers. Now onto the tip: For all the bars that have successful happy hours from the "regular" happy hours of 4-7...

Mixologists drive sales

23rd November 201011th March 2013 By PaulNo Comments

Many bar owners and managers aren't aware of it, but each year there are multiple opportunities for bartenders to show off their skills by competing for mixologist awards. If your bartender won an award for a drink that he or she created, it would create a buzz for your bar and would garner a lot of free press. Depending on the rules of the contest, you could also feature the winning libation in your bar and tout it as an award winner. Check with liquor brands to see if they are offering contests. Brands like Bacardi and Skyy have hosted cocktail contests in the past. Also many cities and counties have their own competitions. Do you have a bartender who would make a good competitor? If you do, let them know about the contests, help them find more information about entering and support them to enter. If they place or win, it could mean a lot of publicity for your bar. Customers will want to taste...

Leon leading the way

8th February 201011th March 2013 By PaulNo Comments

Last week I had lunch in Leon - not that unsual as thousands of people eat in their every week! What I wanted to highlight was not only is the food good to go with all the hype - but the staff have a pride in it that I have not seen for a number of years! Chains having taken a real hammering recently but they set the bench mark for service and standards that are now considered the norm. The manager who served me loved the fact that I have neve been to a Leon before - explained how it worked and made some recommendations. The combination of quality environment, great food and serivce has left a really lasting impression and made me a real advocate - what do other people think or was a just a right person at the right time?...