Talk back to people, they like it…CRM

Talk back to people, they like it…CRM

By SarahNo Comments
Customer Relationship Management (CRM) is about managing a company’s interaction with current and future customers. CRM can encompass a wide range of tasks, from encouraging customer interaction on social media sites to dealing with customer feedback on public forums such as Trip Advisor and Facebook. In the past, interaction with customers has been limited to personal interaction on site, over the phone or by writing letters. This meant that in the past, customer’s opinions about your establishment were only spread through word of mouth and was very limited. The World Wide Web has introduced a variety of new and public ways for customers to interact with an establishment and future customers. Sites such as Trip Advisor, Yelp, and Google reviews and social media sites such as Facebook and Twitter offer a place for customers to write a review of their experience that future customers can read. 80% of consumers read online reviews, 70% of consumers trust online reviews (Nielsen) Customers will write both...
Read More
Lowlander Facebook

Lowlander Facebook

By SarahNo Comments
Lowlander are an independent bar and brasserie located in Covent Garden, London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Magnify Marketing manage Lowlander’s Facebook page, which now enjoys over 670 likes on Facebook, a number that is growing every day as a result of our effective social media strategy. A little about Facebook… Facebook use an algorithm they call Edgerank that ranks each post in a followers News Feed based on its importance to the follower. The more interaction followers have with a brand, the higher the brand’s posts will rank on the followers News Feed. The timing of the posting is also crucial at achieving a high Edgerank. Our goal with Lowlander’s Facebook page is to engage our followers and optimize our use of Edgerank. We also strive to engage with our followers in a way that will encourage our posts to go viral, enabling our follower’s friends to engage with it...
Read More