Dan | Magnify Marketing

Why your venue should be on Google Plus

27th March 201311th April 2013 By DanNo Comments

Reading an article on Forbes satisfied my recent curiosities about the benefit of businesses getting on board with Google Plus. Google is very good with integrating its services and apps into one account which in theory should encourage users to utilise the google+ service to their benefit from a social media perspective. The problem is that facebook still dominate the social web and will continue to do so for the foreseeable future rendering google plus relatively insignificant in terms of building a community of brand advocates. Google's strengths currently lie elsewhere, notably their search engine dominance and business solutions although with the ability to intertwine their services, google have provided a solution to at least make Google Plus an attractive proposition to businesses with the revelation that registering your business on the platform would improve your business's SEO performance. Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so...

2013: A Responsive Year

5th March 201326th March 2013 By DanNo Comments

In the last few months, you may have noticed that some of your favourite websites have changed their look and the more observant of you would have additionally noticed how these sites have been built with mobile consumption in mind. You've probably seen many an article in the last year highlighting the rise of people using their mobile devices to browse the internet or use mobile apps which require an active connection. The internet is now big business on mobile - some regard it as important as call time and this attitude is reflected in pricing strategies of the major mobile networks as well as the introduction of groundbreaking connectivity technologies such as the eagerly awaited 4G communication standard. If you already regularly browse the net on your phone, you may have noticed how most websites are not really built for mobile. You'll find that you have to zoom in and scroll across the page on every line of text - it's...

Beer of the Month

8th February 201310th April 2013 By DanNo Comments

Lowlander are an independent bar and brasserie located in London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Lowlander stock over 100 bottled beer products and up to 30 on draught. Every month we introduce a new variety of beer in our series of monthly videos - Beer of the Month. Each month we position a member of the Lowlander team to discuss the next month's. Lowlander are widely praised for their knowledgeable and helpful staff so their appearance in the videos goes a long way to satisfying the viewer and the beer connoisseur. View our Beer of the Month videos In venue we have also distributed the below 'beer guide' which provides visitors with a basic insight into the featured products. The guide also encourages the reader to book a beer tasting experience. I'd definitely recommend this just as an advocate of the brand as opposed to it's client. As a fan of premium beer, I'm yet to find anywhere else that offers a...

Super Bowl coming to a Walkabout near you!

23rd January 201310th April 2013 By DanNo Comments

We're proud to have played a major part behind the management of the Super Bowl activity for Walkabout. 27 Walkabout venues will screen 'the greatest show on Earth' live on Sunday February 3rd, going into the early hours of the Monday morning. Baltimore Ravens v San Francisco 49ers begins from 11pm but many of the venues will be preparing hours before! We've agreed deals with Coors Light and Red Bull to offer discounted prices on buckets and pitchers during the event. For further details please visit the Walkabout Sport facebook page. ...

Sport at Walkabout

26th December 20128th March 2013 By DanNo Comments

Magnify Marketing is proud to have played a significant part in the rise of Walkabout as the UK's number one sports bar. Boasting 30 venues in the UK, Walkabout also specialises in late night entertainment and delivering the 'awesome Aussie spirit' for which it has become synonymous with. The Antipodean approach to live sport is one that the brand has always attempted to incorporate into their venues by recreating the atmosphere that you would usually only expect at the live event itself. By adopting an international theme, the venues have always attracted a diverse crowd whether its local university students, professionals in the city or just a group of mates, Walkabout really has shaped itself to fit every type of sports fan and much of this is to do with our work in making it the ultimate choice on the high street for every global sport. Whilst football and rugby events continually deliver capacity crowds, what Walkabout does well is cover the sports that would be regarded...

Star Command Video

25th August 201217th May 2013 By DanNo Comments

We created this promotional video for Star Command in 2012. As the clip explains, Star Command is a laser tag centre located inside the world famous London Trocadero by Piccadilly Circus. A little more info about Star Command..... The latest technology to give you the most exciting gaming experience. Laser lighting to create surreal and stunning visual effects. Full surround sound immersing you into the virtual world that is Star Command. The easiest and most convenient laser tag venue in the Capital, located in the heart of the West End in Central London. Large arena allowing for groups of up to 35 players, ideal for birthday parties, stag and hen do's, and exciting corporate events. LIKE Star Command on facebook...

9 Social Networks to Watch

20th March 201219th March 2013 By DanNo Comments

Social Media is constantly evolving and we're not just talking about Facebook & Twitter! Following the recent success of sites such as Foursquare and pinterest, social media website Mashable has identified nine social networking services that could take off next. Path - Online journal used to post photos, travel updates, and keeping in touch with your family. Highlight - This GPS app alerts you when another highlight user is nearby making connection possibilities endless. Sonar - Similar to Highlight, although this app allows you to find like minded people within your vicinity. Banjo - Another location-based social tool, this one works in tandem with your facebook and twitter connections (amongst others) and not only tells you when their nearby but also informs you on local activities. Glancee - A location tool with the ability to share notes with your accompanying friends. Localmind - Similar to foursquare, this app even uses it technology as well as facebook check-ins to provide advice on local attractions. Fancy - Similar to pinterest,...